Weekly online tips & tricks – A bit of Facebook

Facebook needs no introduction. But all of us have already encountered improperly displayed posts or crappy, cut-off cover photos. In this article, we’ve gathered some tips and tricks that will give you a more conscious Facebook user experience.

1. Careful about the profile picture you use!

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It’s not recommended to use the full logo as the profile image of your Facebook page. That’s why it’s important to create a responsive logo, so you can use the iconized version as a profile image, application image, etc. The name of the company or project is always visible next to it (on Facebook and Instagram) or below (in applications)! “Long” logos often result in an unrecognizable preview, and our (your) goal is to make the brand clearly visible EVERYWHERE.

2. Valuable information about any Facebook page!

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Thanks to last year’s scandals, we are gaining more and more insight into everything!
Recently, you can view any of the following on any Facebook page:

– When was the page founded?
– Has the name changed since? How many and what were the changes? (this can be funny when a page is completely redesigned)
– What advertisements are they running? (these can be filtered by countries)
– How many people are managing the page and from which countries?

On political pages, you can also see the specific advertising budgets!

3. There’s a Messenger app even for your browser

affarit studio facebook communication and marketing agency programare cluj napoca targu mures blog


Believe it or not, we still meet a lot of people who don’t know about the existence of a separate Messenger web application and are still chatting on Facebook. messenger.com works infinitely better, it’s very similar to the mobile version, so be sure to switch to it (the original chat feature will probably be removed from the new Facebook coming this year).

4. How to resize correctly the cover photo?

affarit studio facebook communication and marketing agency programare cluj napoca targu mures blog


The Facebook page cover still gives headaches to many companies (and designers). NO, it doesn’t appear in the same size in a browser (PC, laptop) as on the phone, and YES, the mobile version can cut off content and text.
That’s why, when making the covers, we have to think ahead about where and what could be cut off by Facebook.

Option A (recommended): we start from an optimized cover for the application
Size: 1920 x 1080 pixels (full HD)

What happens on the web? It is advisable to upload this version directly from your computer, this way we get notified how it will be cut by FB. The advantage is that the image can be moved vertically inside the blue frame, thus we can influence how the surface is cut.

Option B: start with the dimension for the browser
Size: 2250 x 856.5 pixels

What’s happening on your smartphone? The Facebook mobile app will display the image by cutting off the two edges equally, so that the resulting content (within the pink frame) will be proportional to full HD.

It can be very embarrassing if you inadvertently cut the text off the image shown on your mobile. We suggest paying attention to this detail.

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István Jakab

About István Jakab See all posts by author

Ex Creative Director