Saying that people spend a lot of their time on social media would be an understatement. Nowadays the sector has become a huge part of our lives and it’s constantly changing, so making predictions for the future is always fun. So let’s see where things look to be headed as we begin the next decade.
Aka Stories. They are short, engaging, and addictive. Since Stories content disappears rather quickly, marketers can capitalize on the fear of missing out.
Instagram removing likes?
One major change for 2020 is the possibility of Instagram removing the likes feature for posts. The logic that it has given is that likes determine a person’s social value and waiting for such validation is detrimental to people’s mental health. But some say it’s because none of the money given to influencers goes to Instagram. Without likes, brands won’t be able to measure the direct impact of their campaigns as easily as they do now. This might encourage some brands to invest in Instagram Ads instead. Both explanations are valid, so we’ll just wait and see.
Shopping on Social Media
This is a trend that began this year and will probably continue to grow. Giving customers the possibility to purchase something on one platform, without having to leave it in order to do so, is huge.
Augmented Reality (AR)
Augmented reality enhances our reality by adding digital elements to it and changing the way things actually look. There are a lot of ways in which AR can be utilized, but its usage has been limited, due to technological limitations and/or cost. Instagram, for example, uses AR in its filters: you know, adding a red nose or bunny ears. But brands can take advantage of AR features by enabling customers to first try their products virtually: make-up, clothes, jewelry, even furniture (see Ikea app).
In recent years there has been an increase in customers trying to connect with brands on social media because it was a more direct way to reach them. It is one of the most important customer service channels. And this brings us to the next trend…
Times have changed since chatbots answered only prewritten answers to questions brands thought were common. Algorithms are improving chatbots’ effectiveness by “understanding” what users are writing to them. Chatbots are also able to talk to multiple people at the same time, offering something our current customer service teams cannot.
It’s not a new trend, but it has been gaining more and more ground. User-generated content is free and is considered much more authentic than branded content. It can help your brand seem more trustworthy and can do wonders for your image. Just try it!
Social media is a dynamic and competitive space and we hope these trends can help you ace your social media game.