LinkedIn is by far the best B2B marketing tool on the Internet. If you want to collaborate, connect with, learn from, or advise anyone or anything dealing with business-to-business, LinkedIn is the place to go.
If you’ve been on the platform for some time now, you know that it offers great opportunities to grow yourself and your business, but if you’re a newbie, it can be somewhat complicated to navigate.
We’ve put together some tips to help you take advantage of the platform.
1. Make sure your profile is top-notch
Do not treat your profile as a resumé, instead use it to really speak to your audience. Start by uploading a high-quality, professional headshot that will add to your credibility and lets your audience know that you care about your professional image. Don’t forget to make it visible to everyone. Make sure your profile is current, so get rid of old information that is no longer relevant and make sure everything is accurate. Also, add a snappy headline and summary: it’s the first thing people will read, so make those 2120 characters count! Be original and creative, yet also clear and informative by including relevant industry keywords to help others find you more easily.
2. Find your target audience
Avoid adding everyone. Your LinkedIn profile should be your professional network and a place for you to connect with other professionals in the industry. Before requesting a connection, you need to answer the following question: who do you want to start a conversation with? And most importantly, think about why should they connect with you? Join groups you’re interested in, then start and engage in discussions to raise your visibility.
3. Engage With Like-Minded Professionals
If you want people to take you seriously on LinkedIn then you need to be active on the platform.
This means commenting, liking and sharing DAILY. And not only that, but you need to provide thoughtful insight that starts, adds to, or continues a conversation. Be generous with your recommendations, shares, and comments on people’s posts. But remember not to be generic. Say something more than “great post” to show everyone that you have an in-depth thought about the content.
4. Build A Network Of People Who Are Relevant To Your Industry
One tactic is connecting with 2nd degree contacts with very specific job titles or keywords related to an industry we’re trying to target. For example, take the phrase “nonprofit marketing” which has over 800,000 search results when filtered by people. By clicking on the filter tab we can start narrowing our audience. If you have an influential 1st degree connection, try filtering by “connections of.” This may give more weight in whether or not someone chooses to accept your request.
5. Check Your LinkedIn Social Selling Index (SSI)
The index is a daily snapshot of your profile’s strength as it compares to other people in your industry and those in your network. The 4 colours stand for establishing a professional brand, connecting with the right people, engaging with insights (this one is the most important), and building relationships. Identify where your profile’s greatest weaknesses are and start building up your score.