I. Idea
Mureş Runners is an association of athletes of all ages united by the passion for movement, who want to reach the lives of as many people as possible, through the extraordinary way in which sport forms characters, brings health and transforms destinies through the victorious mentality it instills.
The Mureş Half Marathon is the largest event of its kind in the city, aspiring to become a representative one, also one that’s emblematic at a regional and national level in developing the community.
II. Visual Identity
The team behind the event wanted some changes to the already existing brand. We were responsible for modifying all the design elements such as the logo, the medal, the runners’ vests, the volunteers’ t-shirts, the start-finish gate, the banners used, etc.
III. Social Media Communication
We provided support for the materials posted on Facebook, using the new design’s colors. On the official Instagram page, we used both Facebook posts and original content designed specifically for this social media network.
IV. Webpage
We took over the existing WordPress-based website and developed it with a responsive design that gives users a great browsing experience regardless of the screen resolution used for viewing (desktop, laptop, tablet, smartphone).
