Submarine – Pub & Bar in Cluj-Napoca

I. Idea

A night out that’s 20,000 leagues under the sea: Cluj-Napoca’s Submarine bar complete with torpedoes, control panels, periscopes, visible pipes, bolted metal doors, radars and maps, takes you on a journey into the deep. Working with them was very inspiring and a feast for the eyes.

II. Branding

It was a real pleasure to work with this steampunk bar. The place includes two serving bars that have the shape of a submarine made of metal, an anti-aircraft booth for the DJ desk, and mobile torpedoes on the ceiling. The small room is called the engine room, because of the big propeller powered by engines. Inspired by its representative steampunk style, we redesigned the whole visual identity, while editing a corporate identity manual. We changed the logo a bit and chose a different font, designing everything: the menus, posters, banners and all the online Facebook and Instagram visual content (page covers, profile pictures, event covers).

submarine pub bar cluj romania branding affarit studio online marketing companie dezvoltare software

DJ Andrei Chelbezan – Targu Mures, Romania

I. Idea

DJ Andrei Chelbezan is a Romanian Dance Music artist who asked us to help him grow in the online world.

II. Branding & Identity

The catchiest part was to build his brand as a DJ. We had played with a lot of ideas and ways to visualize his identity: the final result can be seen here.

This was our first project with him and there are a lot of others to come.

Andrei Chelbezan Dj House Targu Mures Ardeal Cluj Napoca Branding Design Programare Foto Video Affarit Studio Publicity Agency

III. Professional Photo & Videography

The next step was getting some high-quality photographs suitable for designs and different social media platforms.

We took some unique studio photos that he uses in his official Press Kit Package for festivals, parties and all different kinds of special events featuring him.

Out of the blue, we came up with something unexpected: we (together with Andrei) went to a popular ski resort and mounted his equipment there – this is how an exclusive party idea became reality. Live music, a lot of skiers and a unique online experience for those following Andrei’s projects. The online result was as expected: in less than a week, the video has reached more than 10 thousand people.

IV. Design & Social Media

Of course, we needed to find a way to communicate with Andrei’s followers in a new and modern way.

So first, we created a brand new identity for him on Facebook, meaning that he started publishing only high-quality content created by our design team.

We provide, monthly, covers, designed Instagram and Facebook posts and professional video content for him.