Mures Half Marathon – The largest event of its kind in the city

I. Idea

Mureş Runners is an association of athletes of all ages united by the passion for movement, who want to reach the lives of as many people as possible, through the extraordinary way in which sport forms characters, brings health and transforms destinies through the victorious mentality it instills.

The Mureş Half Marathon is the largest event of its kind in the city, aspiring to become a representative one, also one that’s emblematic at a regional and national level in developing the community.

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II. Visual Identity 

The team behind the event wanted some changes to the already existing brand. We were responsible for modifying all the design elements such as the logo, the medal, the runners’ vests, the volunteers’ t-shirts, the start-finish gate, the banners used, etc.

III. Social Media Communication

We provided support for the materials posted on Facebook, using the new design’s colors. On the official Instagram page, we used both Facebook posts and original content designed specifically for this social media network.

IV. Webpage 

We took over the existing WordPress-based website and developed it with a responsive design that gives users a great browsing experience regardless of the screen resolution used for viewing (desktop, laptop, tablet, smartphone).

Submarine – Pub & Bar in Cluj-Napoca

I. Idea

A night out that’s 20,000 leagues under the sea: Cluj-Napoca’s Submarine bar complete with torpedoes, control panels, periscopes, visible pipes, bolted metal doors, radars and maps, takes you on a journey into the deep. Working with them was very inspiring and a feast for the eyes.

II. Branding

It was a real pleasure to work with this steampunk bar. The place includes two serving bars that have the shape of a submarine made of metal, an anti-aircraft booth for the DJ desk, and mobile torpedoes on the ceiling. The small room is called the engine room, because of the big propeller powered by engines. Inspired by its representative steampunk style, we redesigned the whole visual identity, while editing a corporate identity manual. We changed the logo a bit and chose a different font, designing everything: the menus, posters, banners and all the online Facebook and Instagram visual content (page covers, profile pictures, event covers).

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Tusványos – Social Media On a New Level

I. Idea

The Bálványos Free Summer University and Student Camp (more commonly known as Tusványos) is the largest intellectual workshop of the Carpathian Basin held annually in Băile Tușnad, Romania (Hungarian: Tusnádfürdő) which originally intended to promote cross-border cooperation. The 2019 edition is the second one where we have contributed to the design and online communication of the event, as a result of the very successful cooperation of 2018.

II. Design & Social Media

The online visual image of the event was designed together with the organizer team’s graphic designer. It was our job to administer the Facebook page of the event, and for the first time ever we created an Instagram page, which featured also original content designed specifically for this platform. It’s important to note that during the 2018 one-week event, the shared content was viewed by Instagram users 754,623 times. This means an average of 46.40 times per person!

tusvanyos design branding online marketing affarit studio companie dezvoltare software programare

25. KMDSZ Diáknapok – Hungarian Student Festival in Cluj-Napoca

I. EXPERIENCE
Collaborating with The Hungarian Student Union of Cluj-Napoca was a refreshing experience for our aspirations: we had been working together on the 25th Edition of The Hungarian Student Festival. Our responsibility was to develop their branding identity, build their website, take high-quality photographs and create the after movie of the event. Students always have dozens of creative ideas, we tried to add value to them and use them as the basis of an effective two-way communication: nowadays not only the staff members of the festival but the participants too are content creators. We really went “Back to the basics” (as their motto says) on every level.

Brand & Identity

Video Production

Website Development

Targu Mures City App

I. GOOD TO KNOW
Târgu-Mureș is the seat of Mureș County in the north-central part of Romania. It is the 16th largest Romanian city, with 134,290 inhabitants as of 2011.

II. ABOUT THE APP

This application was developed for the visitors and citizens of Târgu Mures and serves as a tourist guide for them. This project is one of our latest projects and was made with love for our amazing hometown <3.

III. TECHNICALLY

We used to create an Android and an iOS native app for the best performance.

Targu Mures Cluj Napoca City App Android IOS Affarit Studio