Opinions regarding a specific design for your Instagram Feed may vary, but we consider it important because a well planned, an aesthetic structure can be more attractive to your page visitors and also helps you in organizing the content you wish to share with them.
What do we mean by Instagram Feed design?
Although it would be easier to show examples, we will briefly sum it up for you. This concept is related to the interconnection of the posts you share on the same Instagram page. The first impression is very important, and that’s true in general, so when you see someone’s feed for the first time, the way the posts (tiles) are placed can decide whether you want to explore it or not. The majority of users is still focusing on individual posts when they publish them, but more and more people have started looking at their feed in perspective, therefore when they put out content, they follow some rules or a predefined structure. In this article, we gathered some examples of feed design we can help you create for your business or personal Instagram Page.
This one is the most frequently used strategy, its principle is simple: it doesn’t really matter what and how you publish, no special rules are applied. The user is not paying attention to the colors of the photos or the order of the photos they post them in.
Disadvantages: less aesthetic
- Tile structure
“Posting one of this and one of that” is the basic rule this type of design goes by. This may refer to the colors, content or even the design of individual posts. Quite many users choose this design, especially pages that share short messages and quotes.
Disadvantages: the atmosphere of the page is slightly strict, content is limited
- Structured in rows
Several pages with a high number of followers post 3 photos of a kind. This strategy might need an app or software to make the process easier, and it results in a very dynamic overview of your feed. Structuring your posts this way has a great disadvantage: it can be interrupted when the three similar posts are not published in a short time one after the other. When this happens, the aspect of your feed is worse than in the case of a “Randomly built” feed.
Disadvantages: consecutive posts should be posted in a short time
- Structuring in columns
We recommend this strategy for those who consciously want to deliver different types of content, regarding its mood, color or the target audience. Organizing your feed in columns divides the content into two or three groups. We use this strategy for our company’s Instagram and also in most of the projects because when you publish a new post, it does not interrupt the “whole aspect” since the new post makes the columns move further as a group.
Disadvantages: takes time, it usually needs an app or soft for assistance
- All for One
The “wow” effect is guaranteed, it takes time, skills and a precise graphic plan: the individual posts usually aren’t really important, but the whole picture it creates is absolutely amazing. Scrolling down these Instagram feeds can be a spectacular experience. Whoever creates such a feed can freely brag about is, since this type of feed design is pure art.
Disadvantages: the message it delivers is not a priority, it needs special graphics skills, takes a long time to create it
Of course, there are other strategies as well (matching colors of posts, diagonally organized structure, etc.), but we consider the ones presented to be the most important and useful. For a business page, we recommend a design organized in columns, for personal Instagram pages we think it is not necessary to follow a specific rule if the user is happy with their pages aspect.