Dos and Don’ts for a successful Facebook Page
You already know about the importance of using Facebook to grow your business. You are aware that it has more than 1 billion daily active users. Yes, it can help you find new customers. BUT actually doing marketing on Facebook is a whole other story.
We’ve put together some important tips to actually start seeing results and make your life easier:
DO use an easily recognizable photo for your profile picture – it will appear in different dimensions so it should be clear and recognizable. (our choice would be using the brand logo)
DO use a representative image for your cover photo – watch out when creating it, first check out our cover photo guidelines (link) and size for the best fit on mobile and laptop too.
DON’T leave the About, Story and other useful sections of your page blank – here’s your chance to say who you are and what you do.
DON’T use your Facebook page to over push your products. Provide helpful links too. Be sure to help educate your fans, not just promote your products.
DO use your Facebook page to build a community around your brand, and generate awareness. You have to build relationships, not annoy people with a sales pitch.
DON’T go crazy with the hashtags. This is not Instagram. Our tip: use max two hashtags.
DO take responsibility and respond quickly and friendly to every single customer that uses Facebook to complain about your service/product. If everyone sees that you care about your customer, that’s a plus.
DON’T talk politics or religion. You can have your opinions, of course. But you’ll run off over half your potential customers if you take a stand on political or religious issues. So choose your words wisely.
DO create content that encourages people to like, share and comment under your posts, thus generating organic traffic.
DO ask questions & ask for feedback. The best posts on Facebook pages tend to be questions.
Ask them often and listen to what your users are saying.
DON’T be afraid to test your audience. Try to post daily or every two days to see how people react. Analysts say that on weekdays, the best time period for posting is 1-4 pm. On weekends it’s 1-2 pm.
DO share others content. There’s no shame in reposting something. But DO NOT steal others’ content. Always give credit.
DO include images or photographs in your posts. Facebook will promote them much more.
DO try Facebook Ads. Investing in your own marketing is always a good idea. Run Promotions: offer specials, coupons and limited time offers.
DON’T use bad grammar. Make sure you don’t have any grammar errors or misspelled words in your posts. The “Grammar Police” won’t forgive you!
DO use Facebook Page insights to learn what you did well, and what you missed. Changing the content’s direction sometimes can be a good idea.
DON’T do bots. Facebook will block you, or will easily cut your audience.
DO share your business page with your friends. You are awesome, your friends should support that.