NOW IT’S YOUR TURN
“Branding is not just a product, it’s also a way of life, an idea, branding is actually leadership.”
– Onyi Anyado
So there you have it, an introduction to the world of branding! This is just the beginning of your adventure. Next time you are catching the subway home, look at all the visuals around you. The products in your peripheral, the fonts used on the transport signs or the symbols on backpacks.
When you are on Tinder, think about the logo; that familiar flame that is burnt into your brain, how it is consistently used to navigate through the app. When a hot day takes its toll and you need a cool drink to bounce back, do you go classic Coke or are you part of the Next Generation with Pepsi?
As a consumer, you are a player in a strategic plan created by companies to challenge ideals and cultivate a following.
I hope this has exposed you to other elements within branding. Whether you are a small business owner, this will help you put into practice the basic principles of branding. Now that you’re equipped with the resources, it’s time to make your own mark in the world.
Now it’s your turn. What are you waiting for?