AWAKE 2019 – On a journey with George & BCR

I. Idea

Being the main sponsor of the 2019 edition of AWAKE Festival, BCR (Banca Comercială Română) has asked us to be present during the event and entrusted us with documenting the atmosphere through photographs.

II. Photo Content

AWAKE is like a collection of memories you’ll always want to remember. Until next summer, at least. Our photo crew was present at the event day and night, capturing the festival’s Bohemians who weren’t afraid of the rain. We manage to create photo content with lots of color and good vibes, not only through shots full of festival feeling but also with wonderful product placement photographs.

III. Weekend Instagram Management

One of our teammates was in charge of taking over @georgepeinsta’s profile on Instagram during the whole weekend. He was everyone’s eyes and ears as your very own AWAKE Festival guide, posting magical bohemian stories to delight your eyes.

awake festival instagram affarit studio facebook communication and marketing agency programare cluj napoca targu mures

Tusványos – Shot from a different perspective

I. Idea

The Bálványos Free Summer University and Student Camp (more commonly known as Tusványos) is the largest intellectual workshop of the Carpathian Basin held annually in Băile Tușnad, Romania (Hungarian: Tusnádfürdő) which originally intended to promote cross-border cooperation. As a result of the very successful cooperation in 2018, apart from the design and online communication, this year we’ve been asked to shoot a few video clips to show the world that this is a trully one of a kind event.

II. Videography

The client needed one short clip for every day of the event to present the whole atmosphere of the festival. We wanted to tell a story with every single one of the clips. How a day looked like for the people of Tusványos. Among the equipment used by our team, we have to mention the professional drone with which we managed to capture aerial images of the festival itself, as well as the sorroundings’ natural beauty. We wanted to present the event in a different perspective, shooting the clips either in color or in black and white, constantly switching the camera angles. Below you can see the results. 🙂

LECO Impex – Corporate video clips

I. Idea

Leco Impex is one of the leading distributors of industrial and agricultural maintenance equipment for the after-market in Romania. They target especially industrial and agricultural production units as well as shops in the Transylvania region and around the country.

II. Videography

The customer needed two short clips to present the company’s main business. Among the equipment used by our team, we have to mention the professional drone with which we managed to capture aerial images of the firm’s headquarters in Târgu Mureş. After filming for several days the raw materials were edited, resulting in two professional video clips.

Thai Kitchen – Responsive WordPress Website

I. Idea

Established in 2017, the Thai Kitchen restaurant is a family run business that supports local producers and Romanian businesses. The team behind it believes in the authenticity of the Thai gastronomy and they deliver the real flavour of Asian cuisine.

II. Webpage

We took over the existing WordPress-based website and developed it with a responsive design that gives users a great browsing experience regardless of the screen resolution used for viewing (desktop, laptop, tablet, smartphone).

thai kitchen restaurant design webpage development porgramare affarit studio romania mures web

III. Photography

Great images are key to attracting new customers so Thai Kitchen asked us to help them with taking photos of the food they have on the menu. During a photo session that has left us drooling and our bellies growling, we managed to capture the essence of Thai cuisine with some mouth-watering pictures.

IV. Design

We gave them a hand designing a few materials, such as posts for the Facebook page, the flyer, and a banner.


DJ Andrei Chelbezan – Targu Mures, Romania

I. Idea

DJ Andrei Chelbezan is a Romanian Dance Music artist who asked us to help him grow in the online world.

II. Branding & Identity

The catchiest part was to build his brand as a DJ. We had played with a lot of ideas and ways to visualize his identity: the final result can be seen here.

This was our first project with him and there are a lot of others to come.

Andrei Chelbezan Dj House Targu Mures Ardeal Cluj Napoca Branding Design Programare Foto Video Affarit Studio Publicity Agency

III. Professional Photo & Videography

The next step was getting some high-quality photographs suitable for designs and different social media platforms.

We took some unique studio photos that he uses in his official Press Kit Package for festivals, parties and all different kinds of special events featuring him.

Out of the blue, we came up with something unexpected: we (together with Andrei) went to a popular ski resort and mounted his equipment there – this is how an exclusive party idea became reality. Live music, a lot of skiers and a unique online experience for those following Andrei’s projects. The online result was as expected: in less than a week, the video has reached more than 10 thousand people.

IV. Design & Social Media

Of course, we needed to find a way to communicate with Andrei’s followers in a new and modern way.

So first, we created a brand new identity for him on Facebook, meaning that he started publishing only high-quality content created by our design team.

We provide, monthly, covers, designed Instagram and Facebook posts and professional video content for him.

UNTOLD Festival 2018 – Cluj-Napoca, Romania


Untold Festival is the largest annual electronic music festival held in Romania, taking place in Cluj-Napoca at Central Park, with the main stage at Cluj Arena.

II. Untold: Chapter 4

The fourth edition of Untold Festival was held from 2 to 5 August 2018. The first artists announced for the 2018 edition were: The Prodigy, Bonobo, Afrojack, Armin van Buuren, Alesso, Dimitri Vegas & Like Mike, Diplo, Kygo, The Chainsmokers, Jason Derulo, Tiësto, Fedde Le Grand, VRTL VRS and Steve Aoki.

III. Our Responsibility

Our job was to help Samsung Romania, one of the biggest sponsors of the festival, to promote the festival thru their social media. We were responsible for creating high-quality Images and Videos.

25. KMDSZ Diáknapok – Hungarian Student Festival in Cluj-Napoca

Collaborating with The Hungarian Student Union of Cluj-Napoca was a refreshing experience for our aspirations: we had been working together on the 25th Edition of The Hungarian Student Festival. Our responsibility was to develop their branding identity, build their website, take high-quality photographs and create the after movie of the event. Students always have dozens of creative ideas, we tried to add value to them and use them as the basis of an effective two-way communication: nowadays not only the staff members of the festival but the participants too are content creators. We really went “Back to the basics” (as their motto says) on every level.

Brand & Identity

Video Production

Website Development